Shanghai, China, 22 September 2025 — RCB proudly marked its second consecutive year at CIMA China 2025, where the brand was met with an overwhelmingly positive reception. Both local Chinese consumers and distributors welcomed RCB with enthusiasm, reaffirming the company’s strong potential in one of the world’s most dynamic motorcycle markets.

Building on this success, RCB confirmed the appointment of a new distributor in China, signaling an exciting new chapter and laying a firm foundation for continued business expansion across the region.

At the exhibition, RCB showcased its distinctive Southeast Asian modification style and philosophy an approach that enhances every rider’s experience by improving both ride confidence and motorcycle aesthetics. This unique philosophy resonated strongly with the Chinese audience, reinforcing RCB’s reputation as a brand that combines style with performance while empowering riders to express individuality.

Adding further excitement, RCB’s booth featured two high-profile racing partner machines, the Yamaha GP machine and the CF Moto Moto2 bike of David Alonso. Both motorcycles were fitted with a range of RCB performance components, including handle grips, lever guards, foot controls, and titanium stands. The display drew massive attention from motorsport fans, highlighting the trust world-class racing teams place in RCB parts, and reaffirming the company’s pedigree in competitive racing.

RCB’s journey in China is just beginning, but the strong reception and growing demand for premium aftermarket motorcycle parts underline the brand’s potential to become a household name in the country’s thriving motorcycle modification scene. With its new distribution partner and a targeted market strategy, RCB is positioned to accelerate growth, improve product accessibility, and strengthen ties with both consumers and industry stakeholders.

From a business perspective, RCB’s success at CIMA demonstrates the brand’s ability to adapt and align with the unique demands of the Chinese market. The event reinforced the importance of strategic partnerships, localized product strategies, and innovation, all of which will serve as key pillars for RCB’s long-term expansion plans.

Following the momentum built in China, RCB is now preparing for its next the biggest showcase at EICMA 2025 in Milan, the world’s largest and most influential motorcycle exhibition. At EICMA, RCB will present its latest innovations, expanded product portfolio, and international racing collaborations, further strengthening its global presence and commitment to delivering confidence, individuality, and race-proven performance to riders worldwide.

ENDS