Selangor, 26th August 2025 – RCB proudly celebrates its 30th anniversary, marking three decades of passion, performance, and innovation in the motorcycle industry. To honor this milestone, RCB unveiled its 30th Anniversary Limited-Edition Collection at a special event held on 26th August at Evolt Karting, Kuala Lumpur, featuring thrilling showcases and exclusive previews.

The anniversary collection introduces specially designed parts for popular models such as NMAX, NVX, Vario 150, LC, and Y15, alongside a selection of universal products. Each item reflects RCB’s signature black and red anniversary color scheme, enhanced with titanium-coated components and laser-etched 30th Anniversary logos. Packaged in exclusive anniversary boxes, the collection also includes commemorative merchandise a serial-numbered anniversary metal card and a custom-designed keychain making every product a true collector’s piece.

Among the event highlights were premium performance components including the Flow-Pro Series, S-3 Line, S26 and R1 Brake Calipers, and the S1-FL Master Brake Pump. RCB also unveiled the RCB x ARC Limited Edition Helmet, a finely crafted collector’s piece. To further engage fans, RCB launched its 30th Anniversary Lucky Draw Campaign, offering prizes worth up to RM 200,000, including a Yamaha XMAX special build by RCB, an iPhone 16 Pro Max, an iPad Air M3, and 297 consolation prizes such as anniversary-edition Tees, Tumblers, and Fleece Jackets.

Reflecting on the milestone, Mr. Bruce Lee, Group CEO of MKA Group, shared: “This 30th anniversary is more than just a celebration of time; it is a celebration of passion, perseverance, and the trust that riders around the world have placed in us. From our early days to today, our mission has remained the same to deliver performance parts that inspire confidence and elevate every rider’s experience. This limited-edition collection is our way of paying tribute to the community that has supported us for three decades.”

He added: “Looking ahead, we see this milestone as a springboard into the future. With the opening of our Innovation Centre and India office in 2025, we are strengthening our capabilities and global presence. But beyond facilities and expansion, what excites me most is continuing to innovate for our riders to anticipate their needs, embrace new technologies, and stay true to the spirit of motorsport culture. The ride is only just beginning, and we are committed to making the next 30 years even more remarkable.”

RCB extends its appreciation to Ron Hogg and the TWMR team, as well as to Zulfahmi Khairuddin and the ZK Racing Team, for their invaluable partnership and commitment to the sport, a bond further celebrated through their presence at the anniversary launch. Since 2004, RCB has partnered with TWMR as an official supporter of the Malaysian Cub Prix Championship, nurturing local talent and strengthening its ties with the racing community. More recently, its collaboration with the ZK Racing Team continues to drive rider development and support the next generation of athletes, reinforcing RCB’s role in shaping the future of motorsports.

The event was made even more memorable with the special appearance of freestyle stunt rider Rok Bagoros from Slovenia and Malaysian racing star Kasma Daniel Kasmayuddin, who joined the festivities in commemorating this landmark occasion.

The launch marks the beginning of a wider marketing activation plan designed to bring the anniversary celebrations to riders around the world. RCB will roll out the #30YearsWithRCB digital campaign across social media, featuring storytelling content, rider spotlights, behind-the-scenes insights, and interactive contests.

At the retail level, anniversary-themed in-store displays and dealer promotions will highlight the collection, while community-focused events such as Anniversary Ride-Outs across Southeast Asia and showcases at CIMA (China International Motorcycle Trade Exhibition) in September in China and EICMA (the Milan Motorcycle Shows) in November 2025 in Italy will bring the celebrations to life. Collaborations with racing personalities and influencers will further amplify engagement with fans.

RCB’s 30th Anniversary is not only a celebration of its past achievements but also a stepping stone to the future. With the upcoming opening of its Innovation Centre and India office in 2025, the brand reaffirms its commitment to pushing the boundaries of motorcycle innovation while continuing to inspire riders worldwide. From a beloved local name to a trusted global brand, RCB celebrates 30 years of passion and performance and as this anniversary marks, the ride is only just beginning.