MILAN, 7 November – Malaysia’s leading entity in aftermarket high-performance motorcycle parts and accessories, RCB, is spreading its wings firmly into Europe with the establishment of a commercial office and R&D facility here in the Italian city.

“RCB is taking its international presence to the next level,”

MKA Group Chief Executive Officer Bruce Lee said in announcing the opening of the commercial office and R&D facility, and a stronger participation at the world-class motorcycle exhibition, EICMA (International Two-Wheeler Exhibition) 2024.

“RCB is thrilled to announce its return to EICMA 2024, from November 5th to 10th in Milan, Italy. This marks the second consecutive year of RCB’s participation in the prestigious motorcycle exhibition, where we will be unveiling exciting developments for both the industry and our global partners.

“EICMA is the most important trade fair event for the entire two-wheel sector and represents the marketing tool of ANCMA, the Confindustria Industrial Association, which features the most prestigious companies in the industry.

“It’s indeed an honour and a privilege for us to be amongst the industry leaders,” Bruce said, adding that RCB would take the opportunity from its participation at EICMA 2024 to further promote itself and launch several new additions to their brake system, suspension, and chassis product lines.

“The exhibits will further demonstrate RCB’s commitment in delivering cutting-edge, high-performance solutions for riders. These products will cater to both professional racing teams and everyday riders, reflecting the versatility and quality that RCB is known for,” Bruce added.

Founded in 1995, RCB now operates worldwide, including in markets like Italy, Malaysia, Thailand, Indonesia, the Philippines, Vietnam, and China. Trusted by MotoGP teams, Petronas Cub Prix, and the Asia Road Racing Championship, RCB specializes in high-performance wheels, suspension, brake components, chassis solutions, and accessories—delivering unparalleled quality for racing teams and everyday riders alike.

Originally started as “Racing Boy” before rebranding itself as RCB in 2013, the company focuses on in-house design, testing, and manufacturing. It has since become a leading provider of motorcycle products, offering a full range of accessories including rims, absorbers, braking systems, engine parts, and handling systems.

At the motorcycle exhibition, Bruce said that RCB will also be hosting a special meet-and-greet session with MotoGP riders on November 7 at its booth, located at Hall 15, D04.

“This exclusive event will give fans, media partners, and distributors a rare opportunity to interact with some of the sport's biggest stars and learn more about RCB’s involvement in MotoGP.

RCB has prepared an engaging program that includes product demonstrations, industry insights, and networking opportunities with key figures in the racing world,” added Bruce.

On RCB’s international expansion, Bruce explained that with Europe being home to many iconic motorsport brands, the strategic move would enhance RCB’s ability to offer technical support to its MotoGP teams and tap into Europe’s world-class talent pool for R&D advancements.

“This new office, or RCB Europe, will be a hub for innovation, commercial growth, and the positioning of RCB at the forefront of the global two-wheel industry,” said Bruce, who also announced the signing of KTM Stunt Rider Rok Bagoroš under the RCB umbrella.

Ends

Event Details

Dates: November 5–10, 2024

Location: Hall 14, D04, EICMA 2024

Meet & Greet: November 7, 2024

Contact Information

For press inquiries or further information, please contact:

Name: Marcus Leong

Email: marcus.leong@mkagrp.com / press_europe@rcb.com

Phone: +60 12-2232 982

Website: www.rcb.com

About RCB

Founded in 1995, RCB has become a leading global brand known for its innovation and excellence in the two-wheel industry. Originally from Southeast Asia, RCB now operates worldwide, including in markets like Italy, Thailand, Vietnam, and Japan. Trusted by MotoGP teams, Petronas Cubprix, and the Asia Road Racing Championship, RCB specializes in high-performance wheels, suspension, brake components, chassis solutions, and accessories—delivering unparalleled quality for racing teams and everyday riders alike.