Milan, Italy, 14th November 2025 - RCB, proudly concludes its participation in the 82nd edition of EICMA, The International Two-Wheeler Exhibition, held from 4–9 November 2025 at Fiera Milano in Italy. This year’s edition recorded over 600,000 visitors, 730 exhibitors from 50 countries, and 2,000 represented brands, once again confirming EICMA’s position as the world’s largest and most influential event in the motorcycle industry.

Marking its third consecutive participation and celebrating its 30th anniversary, RCB showcased a bold new chapter in its global journey from its Asian roots to becoming an internationally trusted name among professional racing teams and everyday riders alike. The milestone year reflected RCB’s enduring commitment to innovation, craftsmanship, and rider confidence.

EICMA 2025 brought together entertainment, technology, and motorcycle culture on an unprecedented scale. The event featured the 20th anniversary of MotoLive, thrilling fans with races and acrobatic shows; the “Desert Queens” Dakar tribute exhibition; and the Y.U.M. (Your Urban Mobility) test area dedicated to sustainable and electric mobility. This year’s theme, “That’s Amore,” celebrated the emotion that unites manufacturers, riders, and the global two-wheel community.

RCB captivated visitors with its 30th Anniversary Limited-Edition Collection, offering a global audience an exclusive look at products that blend heritage with cutting-edge performance. The company also hosted a special meet-and-greet session with KTM stunt rider Rok Bagoros on 5th November, drawing fans, media, and industry partners to its booth in Hall 7, stand C05. Reflecting on RCB’s presence at EICMA, Marcus Leong, RCB Brand General Manager, said, “Our philosophy has always been about helping riders feel one with their machines.

For 30 years, RCB has produced innovative products focused on performance, safety, and reliability. Confidence is at the heart of everything we design.” He continued, “EICMA is one of the most important global events for the motorcycle industry. Of course, business is a key objective, but what makes EICMA special is the opportunity to meet both old friends and new partners, exchange ideas, and create connections that drive future growth. This year, we had more than 30 team members from Malaysia and our Italy office in attendance, engaging in meaningful discussions about product development and market expansion.” Marcus added, “Adaptability has always been part of RCB’s DNA. The motorcycle industry is constantly evolving, and success depends on our ability to embrace change with humility and curiosity. Every market has unique demands, and every rider has a different story. Our responsibility is to listen, learn, and transform those insights into innovative solutions that move the industry forward.”

With the establishment of RCB Europe in Milan, a new commercial office and R&D facility the brand has reinforced its international presence, enabling closer collaboration with MotoGP teams and tapping into Europe’s rich motorsport ecosystem. This development complements RCB’s global network and continuous investment in research, design, and product performance.

Alongside RCB, UMA Racing, another flagship brand under the MKA Group, also took part in EICMA 2025. Renowned across Asia for its high-performance motorcycle parts and accessories, UMA Racing continues to push innovation and precision engineering to new levels, supporting riders and racing teams globally through advanced technology, partnerships, and community engagement.

As EICMA 2025 concludes its record-breaking edition, RCB stands proud among the world’s top two wheel innovators, continuing its mission to empower riders through quality, performance, and passion. “EICMA 2025 was a powerful reminder of what connects us all passion for two wheels,” Marcus concluded. “We are proud to be part of this global community and excited for what lies ahead.”