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IT WAS JUST AN IDEA

Brand History

Introduction

Founded in 1995, Meng Kah Auto Parts Trading Sdn Bhdbegan as an importer and distributor of motorcycle parts and accessories. As the company grew, it became clear that customers were seeking high-quality, stylish products, leading to the creation of the “Racing Boy” brand. With a focus on in-house design, testing, and manufacturing, Racing Boy quickly became a leading provider of motorcycle products.

In 2013, Racing Boy rebranded itself as “RCB,” solidifying its position as an international brand. Today, RCB offers a full range of accessories, including rims, absorbers, braking systems, engine parts, and handling systems. To maintain the highest standards of quality and durability, RCB partners with race teams around the world to receive vital research and development feedback.

Through its commitment to innovation and excellence, RCB has become a trusted name in the motorcycle parts and accessories industry. With a global presence and a dedication to providing the best products and services, RCB continues to push the boundaries of what is possible in motorcycle design and technology.

Awards

Thanks to years of brand building and an unwavering commitment to delivering high-quality products, Racing Boy achieved a significant milestone at the end of 2011 when it was awarded the “Super Golden Product” in the motorcycle rim category at the 2nd Asia Success Awards 2011.

Building on this success, Racing Boy continued to receive recognition in the following year. In 2012, the brand was once again recognized for its excellence when it received the “11th Asia Pacific Top Excellence Brand” award from the Asia Pacific Excellence Entrepreneur Alliance, supported by the leading international publication, Global Business Magazine.

These awards are a testament to Racing Boy’s dedication to producing high-quality motorcycle products and its unwavering commitment to excellence. The company’s success has earned it a reputation as a trusted and respected brand in the industry, both in Asia and beyond.

Missions

Innovative in managing our brands and product quality.

Professional in giving partners and customers’ satisfaction.

A visionary in building financial solidity and maximising returns.

Integrity towards business partners and dearest customers.

Visions

m

Productivity

To be innovative and constantly improve product quality

n

Professionalism

To be professional in services and solutions

b

Perception

To be a visionary and always thinks optimistically

c

Partnership

To promote integrity with partners and customers